Mercado Libre accelerates into Formula One as Official partner of BWT Alpine Formula One Team and continues to support Franco Colapinto

BWT Alpine Formula One Team has today announced a partnership with Mercado Libre, the leading e-commerce platform in Latin America.

Mercado Libre, synonymous with innovation, excellence, and entrepreneurial spirit will feature on the A525, the team’s 2025 challenger with their distinctive yellow logo.
Through the alliance with BWT Alpine Formula One Team, and support the full roster of drivers including the team’s Argentinian Test and Reserve Driver Franco Colapinto, Mercado Libre establishes its commitment to the sport as a driving force for connection and inspiration.

BWT Alpine Formula One Team is characterised by its focus on precision, technology, continuous improvement, and the ambition to push one's own boundaries, fundamental principles that guide both Formula One and the world of digital commerce.

In recent years, Mercado Libre has reinforced its presence in the world of sport. The partnership with BWT Alpine Formula One Team expands Mercado Libre's presence in Formula One and strengthens its commitment to innovation and future Latin American talent on the global stage. Through sport, the company aims to inspire, challenge and connect with an audience of millions globally.

Sean Summers, EVP & CMO, Mercado Libre:

“Formula One represents speed, innovation, and the ambition to go further, which are values that we share at Mercado Libre. Expanding our presence in the category with BWT Alpine Formula One Team reaffirms our commitment to a rapidly growing global platform, particularly in Latin America, where enthusiasm for the sport continues to soar. We’re proud to have our signature handshake logo on the team’s car and even more excited to see the talented Franco Colapinto as part of the team.”

Oliver Oakes, Team Principal, BWT Alpine Formula One Team:

‘We are excited to welcome Mercado Libre to the Alpine Formula One family. Their commitment to innovation, speed, and high performance aligns perfectly with our values in Formula One. This partnership also strengthens our connection with the passionate Latin American fan base, and we look forward to achieving great things together on and off the track”.

Franco Colapinto, BWT Alpine Formula One Team, Test and Reserve Driver:

"Reaching Formula 1 is a dream come true, and doing it with the support of Mercado Libre makes it even more special. This is a company that has disrupted commerce in Latin America and believes in young talent. Their commitment to innovation and improvement inspires me every day and going into this new phase with Alpine pushes me to continue working and representing Latin America in Formula 1. I am proud to be part of this project and I am ready to continue making my mark in the highest category of motorsport".